We can build jetpacks.
The technology has been ready for years. It is the thing we were promised — the Jetsons, the future, the open sky. Nobody wants one.
Not really because of the cost. But because nobody did the work to make it accessible, desirable, livable. The engineering was never the problem.
That gap is where this studio works.
People are not passive recipients of technology. A building, a ship, a device, a platform — we shape them, and they shape us back. Design determines the terms of that exchange.
This is not a philosophical argument, but a commercial one. Capability is getting cheap. Almost anything can be built now, and that is accelerating. What stays scarce is knowing whether anyone will live with the thing once it exists.
Adoption is designable. That is the work.
Nytte
Confidential, 2026
What if the draw isn't the fjord?
Confidential
Global device manufacturer, 2023-2024
What if a flagship store were a park?
Fjellheim
Confidential, 2022-2024
The footprint is a calculation, not a gesture.
Gaia
Confidential, 2023-2025
Can a kitchen hold a different climate?
Greenstation
Greenstat, 2020-2021
Green energy has to be easier, not just cleaner.
eVTOL 2.0
Brooklyn Air, 2020-2023
The aircraft is the easy part.
Framlab draws on strategic design, applied research, interaction design, architecture, and psychology to solve for adoption. Founded by Andreas A Tjeldflaat.
Alongside its own projects, Framlab takes on a few client projects a year.
Covered by Fast Company, Euronews, the World Economic Forum, Business Insider, Engadget, Esquire, and CNN.
Framlab Bergen
+47 921 70 110
Olaf Ryes Vei 11C
5007 Bergen, Norway
Framlab New York
+1 267 339 5848
Newlab, 19 Morris Ave
Brooklyn, NY 11205