1. It’s Always Personal
People are not mute, passive subjects upon which design exerts its ‘force’. They’re experienced, complex, intelligent users of spaces. The bedrock of design excellence is humility and empathy.
2. Technology bears Innovation
A strong understanding and integration of technology in each project stage is key to minimize construction time/cost, and optimize the value proposition.
3. Evolution over Novelty
Rather than reinventing the wheel for each project, we approach design as a holistic accumulation of knowledge. If something works well, we do it again, even better.
4. Imagination over Knowledge
That said, "imagination is more important than knowledge. For knowledge is limited, whereas imagination embraces the entire world" Albert Einstein
5. More with Less
Shaped by our Scandinavian heritage, simplicity, utility, and equality are key design objectives. We always strive for maximum impact with minimum means.
6. Loosely Coupled System
In an increasingly volatile and fast-changing world, modularization enables resilience. This allows projects to quickly be constructed, adapted, and improved upon.
7. Local Frame of Reference
The project must respect, respond to, and enhance the quality of its local environment.
8. Lower the Barrier
Our approach intends to democratize architectural design to allow the field to engage with a broader set of needs and wants.
9. Cradle to Cradle
We consider the full lifespan of the project - from initiation and implementation, through operation and maintenance, to the ultimate disposition - and back again.
10. Make it Remarkable
Last but not least, “not standing out is the same as being invisible.” Seth Godin
© FRAMLAB - ALL RIGHTS RESERVED